Franchising
Source: Juice it Up!
July 9, 2026
Juice it Up has opened a new location in Roseville, California. Local husband-and-wife franchisees Paul and Sonja Grotke own and operate the store at 970 Sunrise Ave., and plan to open additional locations in Placer and Solano counties.
The opening follows Juice it Up’s recent Utah expansion through a multi-unit development agreement with franchisees Aaron and Nancy Osmond. The Osmonds are leading the brand’s growth in that market.
Headquartered in Irvine, California, the company said it is planning additional franchise growth in the acai bowl, smoothie and juice segments, particularly in underserved markets. Juice it Up has nearly 130 locations open or under development across California, New Mexico, Oregon, Oklahoma, Texas and Utah.
