ATLANTA, Georgia—Machine Investment Group, in a joint venture with Lionshead Capital Partners, acquired the Atlanta Airport Marriott, a 641-room full-service hotel located adjacent to Hartsfield-Jackson Atlanta International Airport. White Label Asset Management will serve as asset manager for the property.
The 16-story hotel offers 641 guest rooms and suites, 30,178 square feet of indoor meeting space (including a 9,928-square foot ballroom), multiple food and beverage outlets, an indoor/outdoor pool complex, a fitness center, and six pickleball courts.
Located five minutes from Hartsfield-Jackson Atlanta International Airport, the hotel benefits from exceptional accessibility and proximity to major corporate employers. The acquisition comes as ATL continues to undergo an unprecedented $11.5 billion expansion program.
Machine and Lionshead plan to implement a comprehensive capital improvement program designed to enhance and further strengthen the hotel’s competitive position. The renovation will encompass nearly every major component of the property, including the exterior façade and arrival experience, guestrooms, meeting and event facilities, food and beverage outlets, and technology infrastructure. While guestrooms were last renovated in 2017 and remain in strong competitive condition, the planned enhancements are intended to elevate the property’s overall guest experience and further strengthen its competitive positioning within the Atlanta airport hospitality market.
The sale was arranged by William Hodges and Michael Tormey with Hodges Ward Elliott.
Statements From Leadership
“Our firm is excited about this acquisition as it aligns well with our opportunistic investment strategy: a strategically located institutional asset with strong cash flow that we were able to acquire at a heavily reset basis,” said Eric Rosenthal, co-founder and managing partner of Machine Investment Group. “We now have the opportunity to execute a value-add business plan centered on enhancing the hotel’s physical quality, elevating the guest experience, and further strengthening the operational platform.”
“The Atlanta Airport Marriott is the premier group and meeting destination in the country’s busiest airport market, with a scale of event space that is very hard to replicate,” said Jonathon Vopinek, co-founder of Lionshead Capital Partners and chief executive officer of White Label Asset Management. “Our plan centers on a significant renovation of the meeting and event space paired with hands-on asset management to realize the property’s full potential.”
