SAN FRANCISCO, California—Duetto announced a new integration with Triptease. The new tool, Auto Date Boost, automatically adjusts paid marketing spend when occupancy forecasts change, eliminating manual coordination between revenue and marketing teams.
Revenue forecasts and marketing budgets have historically been disconnected. While tools like Duetto’s Revenue & Profit Operating System can predict occupancy with precision, marketing strategy and spend often get implemented in a vacuum. The result is wasted marketing budget, last-minute discounting, and revenue left on the table.
Auto Date Boost solves this problem using the Duetto Rate Engine (DRE), Duetto’s API. DRE offers real-time insights, including total guest value, segment-specific pricing, occupancy, and more, to Duetto’s customers and integration partners.
Integration Details
Triptease’s Auto Date Boost leverages occupancy forecast data directly from DRE. When occupancy falls below a hotel’s customized threshold, Triptease automatically increases ad spend in a key high-intent conversion channel: Google Hotel Ads. By boosting direct visibility when bookings are needed most, hoteliers can capture more revenue opportunities and optimize the overall performance of their hotel.
“Revenue and marketing have rarely moved at the same speed, let alone synchronously and in real time,” said James Osmond, chief executive officer of Triptease. “Auto Date Boost changes that, enabling hotels to turn commercial intelligence into direct business action. We’re delighted to be partnering with Duetto on the introduction of this new integration.”
Hotels using Triptease Date Boost without automation have already seen the results of connecting marketing activity to demand signals:
- 8 percent increase in overall visibility on boosted dates
- 38 percent increase in top ad placements
- 20 percent uplift in direct bookings
“We’re excited for marketing teams to benefit from DRE’s occupancy intelligence and to partner with Triptease on our first joint integration,” said John Lingos-Webb, vice president, global partnerships & alliances, Duetto. “This is a crucial step in aligning marketing and revenue teams toward the most profitable outcome, and engineering overall hotel performance through a data-driven integration.”
