Worldwide: The Global Hotel Alliance (GHA) has added four brands to its portfolio, expanding with 22 properties across Europe, the Middle East, and Asia.
The brand additions include:
- Almanac Hotels – a family-owned boutique hospitality brand founded by Herbert Haselbacher and his daughter Tina. Flagship properties are located in Barcelona, Vienna and Prague.
- Regal Hotels – an Asian operator with a portfolio of 11 hotels and 6,800 rooms across three brands: Regal, Regala and iclub.
- STORY Hotels – an upscale brand with five hotels located across the Middle East, North Africa and the Indian Ocean.
- TemptingPlaces Collection – a boutique luxury brand founded by Yannick Gavelle and Nicolas Dubois. Hotels span France and Switzerland with upcoming launches along the Ivory Coast, Dubai, and Marrakech.
CEO of GHA, Chris Hartley said: “Our continued expansion reflects the strength of our alliance proposition and the growing desire for collaboration within the independent sector. With the addition of these eclectic brands, we are further diversifying our portfolio and the value we deliver to over 35 million GHA DISCOVERY members. Each of these hotel brands brings its own unique identity and character, enriching the alliance network.”
Since the beginning of 2026, existing brands have also expanded GHA’s footprint with the addition of 14 hotels and resorts worldwide.
Highlights:
- Global Hotel Alliance has added four member brands, expanding its portfolio by 22 properties across Europe, the Middle East and Asia.
- Added brands include Almanac Hotels, Regal Hotels, STORY Hotels and TemptingPlaces Collection, strengthening the alliance’s boutique and upscale hospitality offering.
- Regal Hotels joins with 11 properties and 6,800 rooms across Regal, Regala and iclub brands, reinforcing Global Hotel Alliance presence in Asia.
- GHA said the additions support portfolio diversification while existing members added a further 14 hotels globally since early 2026.
