SAN FRANCISCO, California—Duetto announced the appointment of Michael Schäffner as chief sales officer (CSO). Previously senior vice president of global sales, Schäffner will now lead Duetto’s global commercial organization as the company accelerates adoption of its Revenue & Profit Operating System (RP-OS) across hotel brands, groups, and casino resorts worldwide.
In his new role, Schäffner will drive global go-to-market strategy, expand enterprise and brand relationships, and continue building performance sales engine to support Duetto’s RP-OS vision.
“We’re not just scaling a sales organization, we’re building the commercial engine behind a new category,” said Michael Schäffner, chief sales officer of Duetto. “The industry has optimized for revenue for decades. The next chapter is about profit, and that requires a fundamentally different approach. Revenue without profit is only half the picture. The winners in the next decade will be the ones who connect every commercial decision directly to profit outcomes. That’s exactly the shift we’re driving with the RP-OS.
“I’ve had the privilege to grow with Duetto through every phase, from startup to scale, through new ownership and the HotStats acquisition,” Schäffner added. “Having grown up in this industry and worked across both hospitality and technology, I’ve seen firsthand where the gaps are. What excites me most now is the opportunity ahead, partnering with the world’s leading brands to rethink how commercial performance is managed. We’re just getting started.”
Schäffner brings a blend of hospitality and technology experience, having worked across The Leading Hotels of the World, Relais & Châteaux, and Design Hotels, as well as technology companies such as Nor1. A pivotal moment for Duetto and the industry.
“Michael has been instrumental in building Duetto’s commercial foundation and consistently delivering results at scale,” said Alex Zoghlin, chief executive officer of Duetto. “As we expand our global footprint and deepen our relationships with enterprise customers, his leadership will be critical in establishing Duetto as the performance platform the industry relies on.”
