UK: Hospitality tech platform RMS has partnered with Pride of Britain (PoB) Hotels to operationally support its collection of more than 50 independent properties.
RMS will support PoB Hotels’ member properties with an integrated platform across reservations, operations, guest engagement and payments.
RMS will also enable member hotels to package and promote additional services such as dining, spa treatments and on-property experiences within the booking journey.
Kalindi Juneja, chief executive officer of PoB Hotels, said: “Luxury today is defined by relevance and authenticity, not standardisation. Our role is to ensure that each of our hotels can translate its distinct character into something guests can easily discover and engage with. RMS brings the infrastructure to support that shift in a way that is both commercially robust and true to the individuality of our collection.”
Sandrine Zechbauer, chief marketing officer at RMS, added: “Independent hotels have incredible stories to tell, but stories alone don’t drive conversions. This partnership is about giving operators a single platform that simplifies the way they work, while helping them turn their unique offering into something guests can easily discover, book and engage with. It’s about connecting the experience with the transaction.”
Highlights:
- RMS has partnered with Pride of Britain Hotels to support operations across more than 50 independent UK luxury hotels via an integrated hospitality technology platform.
- Under the agreement, RMS will provide reservations, operations, guest engagement and payment tools.
- Member properties will also be able to package and sell ancillary services including dining, spa treatments and experiences.
