US: Virgin Hotels, the lifestyle brand within Virgin Hotels Collection, has partnered with real estate developer Drew Company to build the Virgin Hotels Atlanta in Georgia.
Scheduled for a 2027 debut, the hotel will be part of Centennial Yards – the 50-acre development led by CIM Group in downtown Atlanta.
The property’s 261 rooms will feature Virgin Hotels’ signature ‘Chambers’ concept, with each room offering a multi-functional space for rest, work, and leisure. The rooms will be divided into 21 grand king chambers and 21 one-bedroom suites, while the upper floors containing a Penthouse Suite and ‘Richard’s Flat’ – Virgin Hotels’ signature residential area.
The hotel will have a pool deck with ten private cabanas, a seasonal exterior bar, and an adjacent event lawn. For the business and creative community, the hotel offers approximately 2,900 square feet of flexible meeting space across three rooms.
The property has three F&B areas:
- A ground-floor lobby bar with an outdoor patio.
- A restaurant and pool bar, featuring a private dining room and covered outdoor terrace overlooking Centennial Yards’ Entertainment District’s plaza and pool deck.
- A rooftop bar and lounge with a terrace overlooking the neighbouring sports and entertainment district.
“We’re so excited to bring Virgin Hotels to Atlanta,” said Joe Margison, CEO of Virgin Hotels. “In Centennial Yards, we’ve found a partner that shares our vision for a vibrant, welcoming neighborhood. With Virgin Hotels Atlanta, we want to bring our signature mix of heartfelt service, bold design and playful spirit to a property that feels rooted in Atlanta and perfectly matched to the energy of Centennial Yards. It’s a city Virgin knows well, with Virgin Atlantic connecting customers to London and Manchester daily and across the US in partnership with Delta Air Lines. It’s exciting to deepen that connection and create a new way for guests to experience the Virgin brand in one of the most dynamic cities in the US.”
Alongside Virgin Limited Edition’s recently announced luxury hotel in Marrakech, also set to open in 2027, Virgin Hotels Atlanta at Centennial Yards will be the group’s 18th property.
Highlights:
- Virgin Hotels has partnered with Drew Company to develop a 261-room hotel in Atlanta, opening in 2027.
- The hotel will anchor Centennial Yards, a 50-acre downtown redevelopment led by CIM Group.
- Rooms feature multi-functional living spaces, including grand king chambers, one-bedroom suites, a penthouse, and “Richard’s Flat” luxury accommodation.
- Amenities include a rooftop bar, signature restaurant, lobby bar, pool deck with cabanas, and 2,900 square feet of flexible meeting and event space.
- The Atlanta property will become Virgin Hotels Collection’s 18th hotel.
