US: Boutique brand Hideaway Inns has opened its third property, located in Lenox, marking its first franchise agreement.
Located in the historic downtown of Lenox, the 24-room property is developed by Hideaway Inns and managed by Revival Hotels. It launches less than six months after the company’s first opening in Mount Sunapee, New Hampshire.
The hotel is powered by Revival Hotels’ proprietary Invisible Hospitality™ model, enabling direct-to-door check-in. Each guest room is uniquely designed and comes equipped with a Hideaway-branded Crosley record player, a rainfall showerhead, a white noise machine, and amenities from La Bottega.
The hotel also offers access to the HI Innsider Guide, a mobile app that serves as a personal concierge, providing curated recommendations and on-property information.
Amenities include The Living Room with a vinyl library, board games, and a fireplace in a BYOB-friendly setting. The Hideout is for children while The Commons offers ping pong, a vintage game tables, and foosball.
Guests also have access to a complimentary 24/7 coffee bar, vending machines, and a coworking space called Work From Hideaway.
“We created Hideaway Inns to fill a gap in the market, giving travellers convenient access to destinations they love but in places that big brands often overlook,” said Saxton Sharad, founding partner and CEO of Hideaway Inns. “With a focus on thoughtful design, fun social spaces, and frictionless technology, we are building something different. Unlike our first properties, which are located at the base of ski resorts, the Lenox property continues to set the tone for the brand in a new way, and it is the perfect location for us to extend Hideaway Inns and showcase its regional diversity.
“With six properties slated to open by the end of the year and 30 over the next five years, this is only the beginning,” Sharad added.
Highlights:
- Hideaway Inns has opened its third US hotel, a 24-room boutique property in Lenox, Massachusetts, marking its first franchise agreement.
- Located in downtown Lenox, the hotel is operated by Revival Hotels under its Invisible Hospitality™ model with direct-to-door check-in technology.
- Each guest room features design-led amenities including Crosley record players, rainfall showers, and La Bottega products, alongside app-based concierge services via the HI Innsider Guide.
- Amenities at the Lenox property include coworking space Work From Hideaway, social areas The Living Room and The Commons, and family-focused facilities such as The Hideout.
- It opens less than six months after Hideaway Inns’ debut property in Mount Sunapee, New Hampshire.
