Meanwhile, as the hotel industry accelerates automation, the importance of human connection is becoming even clearer. Over half of guests still favour human interaction, and 57% of hospitality staff cite understaffing as their top challenge. Hotels that retain both staff and guest loyalty are those using technology to support employees, rather than replace the personal service that defines great hospitality.
By adopting a people first, tech enabled approach, hotels can use systems that streamline operations and reduce administrative burdens, giving staff more time to focus on engagement. The result: workplaces where employees want to stay and experiences that keep guests coming back.
Burgh Island’s self-contained, people-first model speaks directly to this. Through the preservation of the serenity of a screen-free environment and leaning into its 1920s Art Deco heritage, Burgh Island ensures this integrated approach is consistent throughout the hotel.
Given the ongoing talent challenges across hospitality, would you be interested in an interview or opinion piece from Giles on how hotels can embrace technology the right way while keeping people at the heart of the business?
Giles can offer first-hand insight into:
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Using tech to support, not replace, staff: How smarter systems can free managers for engagement and value-add activities without diminishing the human touch
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Empowering Frontline Management: by investing in coaching and change management, businesses can help staff adapt to new technology, feel valued, and perform at their best
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People-first operational models: How Burgh Island’s self-contained, human-focused approach shows that technology works best when it amplifies, not replaces, human talent
