Minor Hotels CEO sees growth in soft brands and residences

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BHN sits down with Dillip Rajakarier, group CEO of Minor International and CEO of Minor Hotels, to discover more about the group’s evolving brand mix and entry into soft brands, where residences sit within this growth strategy, and where ADR has a ceiling for luxury hotels. Filmed at the Atlantic Ocean Hotel Investors’ Summit (AOHIS), organised by HOFTEL, at the NH Collection Eurobuilding Hotel, Madrid.

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