Fast Casual Nation
Join Fast Casual Nation hosts Paul Barron and Cherryh Cansler as they sit down with Stephanie Perdue, VP of brand marketing at Chipotle Mexican Grill, to discuss how the fast casual leader is navigating industry challenges.
November 13, 2025
Join Fast Casual Nation hosts Paul Barron and Cherryh Cansler as they sit down with Stephanie Perdue, VP of brand marketing at Chipotle Mexican Grill, to discuss how the fast casual leader is navigating industry challenges.
Although the brand recently reported quarterly revenue that missed Wall Street estimates, leading to a sharp drop in its stock price and its third straight quarter of declining customer traffic, Perdue said Chipotle is winning back Gen Z through gamification, the Chipotle U rewards program, transparent food storytelling and a new menu innovation strategy, including fresh sauces made daily and the Build Your Own meal for groups.
Perdue also shares insights on digital transformation with 38% of sales now digital, AI initiatives empowering crew members and the strategic roadmap for 2026 amid industrywide headwinds.
#FastCasual #RestaurantIndustry #Chipotle
