UK: Emblems Collection, a global portfolio of luxury hotels from Accor, launches its debut and flagship property, Lucknam Park Hotel & Spa, located in the Wiltshire countryside.
Lucknam Park Hotel & Spa features42 individually designed rooms and suites, alongside nine luxury cottages. Amenities include two restaurants, a spa, an equestrian centre, and landscaped gardens.
In addition to Lucknam Park, Emblems Collection is expanding with six hotels signed and 15 additional projects under advanced negotiations.
The six new openings are planned through 2026 and 2027: four in Italy, one in Greece and one in Canada. Properties include:
- Rimrock Banf
- Masseria Furnirussi
- Palazzo Sozzini Malavolti
- Relais San Clemente
- Bellevue Hotel Cortina d’Ampezzo
- Elatos Resort
Accor plans to reach 60 properties worldwide in the Emblems Collection by 2032. Target marks for expansion include Europe, North America, the Middle East, Latin America, the Pacific, and Africa.
Maud Bailly, CEO Sofitel Legend, Sofitel, MGallery and Emblems Collection, said:“Emblems Collection is built around the essence of understated, quiet luxury – where true elegance lies in a timeless sense of exclusivity and intimacy. We carefully select iconic properties and destinations that allow our guests to reconnect with themselves, far from the noise of everyday life. In a fast-paced world, we value privacy and tranquillity, offering sanctuaries where luxury isn’t loud, but deeply felt.
“Each Emblems Collection hotel embodies authenticity, grace, and soul – because it’s not just beauty that defines a place; it’s the soul that makes it unforgettable. It’s the soul that makes Emblems.”
Highlights:
- Emblems Collection has made its UK debut with Lucknam Park Hotel & Spa in Wiltshire.
- The hotel features 42 rooms and suites, nine cottages, two restaurants, a spa, and an equestrian centre set within landscaped gardens.
- Emblems has six hotels signed across Italy, Greece, and Canada, with 15 additional projects in negotiation.
- Accor plans to expand Emblems Collection to 60 hotels worldwide by 2032, focusing on Europe, North America, and the Middle East.
