Franchising
Photo: graze craze
October 8, 2025
Graze Craze, a charcuterie franchise, has opened its 100th location. The store, located in Orlando, Florida, reflects a milestone reached less than five years after the company launched its franchise program.
Located in Orlando’s Lake Nona community, the store marks a rapid expansion for the brand, which is part of the United Franchise Group’s global network. Since its 2021 launch, Graze Craze has grown across the U.S. and expanded internationally into Australia, France, and Canada.
Cory Hibbard, appointed president of Graze Craze in 2022, said hitting the 100-location mark so quickly proves that charcuterie is more than just a fleeting trend.
“Less than 20% of U.S. franchises ever achieve this number,” Hibbard in a company press release. “What started as an idea in an underserved market has become a nationwide movement, transforming everyday moments into genuine connection.”
Graze Craze has posted strong growth year-to-date, opening 23 locations and signing 45 franchise agreements. The company has also seen 27 consecutive weeks of year-over-year average unit volume growth, with the second quarter of 2025 marking its 16th consecutive positive quarter.
Ray Titus, CEO of United Franchise Group, described the achievement as “extraordinary.”
“For Graze Craze to accomplish this in less than five years is a true testament to the concept’s strength, the commitment of our franchise owners, and the growing consumer appetite for innovative dining experiences,” Titus said in the release. “This milestone is just the beginning of an even greater growth story.”
To celebrate, Graze Craze is giving away 100 charcuterie boards in a nationwide social media contest. The company’s “grazologists” curate boards, boxes, and tables with premium meats, cheeses, fruits, and vegetables, paired with house-made dips and sauces.
