Technology
Photo: SpotOn
July 7, 2025
SpotOn, a restaurant management system, has launched “Picked for You,” an AI-powered feature for its commission-free online ordering system, SpotOn Order. Built with Amazon Web Services. The tool is designed to increase conversion rates by personalizing the digital menu experience for guests. Early adopters have seen a 6% average increase in online orders, said Bryan Solar, chief product officer at SpotOn.
“With margins under pressure and competition growing, it’s critical that all restaurants have access to the same kind of intelligent tools as the big chains,” he said in a company press release. “Picked for You gives operators the power of AWS machine learning to quietly increase revenue, without extra overhead or effort.”
The launch comes at a time when independent restaurants are navigating tighter margins, shifting generational preferences and rising digital ordering costs due to the removal of third-party delivery fee caps in cities like New York. SpotOn’s feature helps restaurants maintain profitability and guest satisfaction without increasing labor or operational complexity, Solar said.
Diners, especially younger generations, increasingly expect fast, intuitive digital experiences. Picked for You delivers just that, putting the most relevant menu items at the top of the page so guests can order quickly and confidently. The AI behind Picked for You analyzes signals like time of day, day of week and purchase history to suggest the most relevant menu items. There’s no setup required, and recommendations continuously improve as the model learns from guest behavior.
Picked for You is live for all SpotOn Order web users and will be added to SpotOn’s GoTo mobile ordering app in the coming months.
