- The new Emirates World store in Riyadh is the first outside Dubai in the GCC region.
- The store features an immersive, experience-led retail concept with displays of products like the A380 Onboard Lounge.
- It highlights Emirates’ strong and continuous commitment to Saudi Arabia as a key market, where it operates 74 weekly flights.
- Travel consultants in the store offer comprehensive, one-stop services, including ticketing, Emirates Holidays, and Skywards support.
Emirates, one of the world’s largest international airlines, has inaugurated its latest Emirates World retail store in Riyadh, marking the first such outlet in the GCC region outside of Dubai. The opening of this store, which is the ninth global location for the Emirates World concept, signifies the airline’s strategy to redefine its customer-facing retail vision for the future.
The new 288m$^2$ store, centrally located in Riyadh, offers an immersive, lounge-inspired space where customers can plan journeys, receive travel advice, and experience the Emirates brand through interactive displays. Visitors can explore scaled representations of the airline’s signature onboard products, including the iconic A380 Onboard Lounge and a First-Class suite. The concept integrates personalized service with smart technology, featuring digital touchpoints like a ‘selfie mirror’ with destination backdrops and self-service kiosks to minimize wait times.
This flagship store emphasizes Emirates’ commitment to the Kingdom of Saudi Arabia, which the airline considers a highly important market. The store’s travel consultants are cross-trained to provide comprehensive support, including airline ticketing, Emirates Holidays package booking, and Skywards loyalty program assistance, offering a one-stop-shop for customers.
Emirates has maintained a significant presence in Saudi Arabia for over three decades, currently operating 74 weekly flights between Dubai and the Kingdom’s four main gateways: Riyadh, Jeddah, Dammam, and Medina. The airline continues to invest in the market, having recently deployed its latest aircraft, opened a premium lounge in Jeddah, and launched Chauffeur-Drive Service in Riyadh. This retail expansion aligns with the airline’s support for the Kingdom’s Vision 2030 by promoting tourism and trade links.
